Vegan Lengthening Mascara
This isn't your average mascara. It's a top-pick formula that holds curl like a boss and makes your lashes look longer without all the nasty stuff. No chemicals, no dyes, no parabens. ... it's even free from titanium dioxide and mica. It's vegan, silky smooth to apply, and perfect for sensitive skin and eyes!
Mica-free
Titanium dioxide-free
Silky, easy application
One bold-black shade
Sensitive skin-approved
Use an eyelash curler before application to keep the uplifted appearance before the mascara dries. Do one eye at a time, letting each coat dry slightly but not entirely before layering more.
Approx. 0.25 oz / 7.4 g | Note: Packaging may be black or silver.
🌿 See the minimalistic, FULLY DISCLOSED clean ingredient list below 🌿
Listed in descending order, fully disclosed:
Deionized Water (Aqua)
Deionized water serves as the base for the mascara, providing a liquid consistency to help blend and distribute the other ingredients smoothly onto the lashes.
Iron Oxides (Non-Nanoparticle and Uncoated)
Iron Oxides are mineral pigments that provide color to cosmetic products. They are safe for use on the skin and add pigmentation to enhance the product's appearance.
Euphorbia Cerifera (Candelilla) Wax
Candelilla wax is a natural plant-based wax that helps thicken and add texture to the mascara, contributing to its creamy and smooth application.
Sucrose Stearate
Sucrose stearate functions as an emulsifier, helping to mix and stabilize the water and wax components in the mascara formulation, ensuring a uniform texture.
Copernicia Cerifera (Carnauba) Wax
Carnauba wax, derived from the leaves of the carnauba palm, adds volume and thickness to the mascara, creating a desirable texture and helping to hold the shape of the lashes.
Cichorium Intybus (Chicory Root) Extract
Chicory root extract may have conditioning properties, promoting the health of the lashes and potentially preventing dryness or brittleness.
Propanediol
Propanediol serves as a solvent and humectant, helping to maintain the moisture content of the mascara, preventing it from drying out and contributing to a smoother application.
Helianthus Annuus (Sunflower) Seed Wax
Sunflower seed wax provides additional texture and structure to the mascara, assisting in the formulation of a product that glides on easily and coats the lashes evenly.
Phenoxyethanol
Phenoxyethanol is a preservative that helps extend the shelf life of the mascara by inhibiting the growth of bacteria and mold. (Only within a few Heal Yes! select formulas do we entrust this and at a mere .01 to 1 percent concentration.)
Galactoarabinan
Galactoarabinan is often used as a film-forming agent, helping to create a flexible film on the lashes that can enhance their appearance and hold the mascara in place.
Capryl Glycol
Capryl glycol acts as an emollient and skin-conditioning agent, contributing to the overall feel of the mascara on the lashes while also providing additional preservation benefits.
Potassium Sorbate
Potassium sorbate is a preservative that helps prevent the growth of microorganisms in the mascara, maintaining its safety and stability.
Caesalpinia Spinosa Gum
Caesalpinia spinosa gum is a natural thickening agent that helps improve the viscosity of the mascara, contributing to its texture and overall performance.
And, lastly,
Acacia Senegal Gum
Acacia senegal gum is a plant-derived gum that functions as a binder, helping to hold the mascara ingredients together and provide structure to the product.
Heal Yes! does NOT test on animals - not our raw ingredients or finished formulas.
We're proud to be certified by PETA and Leaping Bunny:
Leaping Bunny leads the cruelty-free makeup standard and holds certified companies accountable.
PETA, People for the Ethical Treatment of Animals, has certified Heal Yes! as cruelty-free as part of their commitment to preventing animal cruelty and testing.
NOTE: While cruelty-free products are not tested on animals, they may still contain animal-derived ingredients. It's always important to vet ingredients carefully to ensure they align with your values and quality standards. For instance, while a product might be vegan, this does not inherently guarantee its quality or ethical sourcing, either. Additionally, some brands may use trendy ingredients like tallow or emu oil, which are often associated with unethical obtainment practices. Therefore, it's essential to thoroughly research and consider both the cruelty-free and vegan status of products, as well as the ethical implications of their ingredient sources.
Why Ensure Cruelty-Free
Opting for cruelty-free makeup offers benefits that appeal to consumers who prioritize ethical and sustainable choices. Consider these benefits of choosing cruelty-free makeup:
Animal Welfare Advocacy: Choosing cruelty-free makeup sends a message to the cosmetics industry that there is a demand for products that are not tested on animals. This encourages more brands to adopt cruelty-free practices and promotes a shift toward animal-friendly alternatives.
Personal Values Alignment: For individuals who value animal rights and welfare, using cruelty-free makeup allows them to align their personal values with their purchasing choices. It provides peace of mind that their beauty routine is in line with their ethical beliefs.
Product Safety and Quality: The development of cruelty-free makeup often involves the use of alternative testing methods such as in vitro testing, computer modeling, or relying on existing safety data. These methods can provide accurate assessments of product safety and quality without the need for animal testing. Caveat: while supporting small and often at-home brands can be an amazing choice, do ensure they have rigorous testing methods in place, which can be atypical for super small at-home brands without professional lab and testing experience to implement.
Innovation and Scientific and Societal Advancements: The wonderful shift toward cruelty-free cosmetics encourages the development and adoption of innovative, animal-free testing methods. This stimulates scientific advancements in non-animal testing techniques, benefiting both the cosmetics industry and other areas of scientific research.
Environmental Considerations: Many cruelty-free brands also prioritize sustainability and environmental responsibility. Not all, but many. They often employ eco-friendly packaging, use sustainable, natural, and, ideally, organic ingredients, and promote environmentally conscious practices, reducing their impact on the planet.
Consumer Awareness and Transparency: The rise of cruelty-free makeup has led to increased awareness among consumers about animal testing and ethical choices. This encourages brands to be more transparent about their practices and ingredients, providing consumers with the information they need to make informed choices.
Overall, the benefits of cruelty-free makeup extend beyond personal use, encompassing animal welfare, ethical values, innovation, and environmental consciousness. By choosing cruelty-free options, consumers contribute to a more compassionate and sustainable beauty industry that we need to continue to challenge and encourage to be at its best.
The use of the terms "comedogenic" and "non-comedogenic" (as well as "natural" and "hypoallergenic") in the beauty industry is primarily based on manufacturers' claims, creating a landscape where different companies employ various approaches to determine the comedogenicity of their products:
Some manufacturers conduct their own assessments, utilizing methodologies that may include ingredient analysis, historical data, expert opinions, or existing research to support their claims.
Smaller boutique and home-made brands might use the terms and have no testing back-up at all.
It's imperative to note that the absence of standardized guidelines means that the terms "comedogenic" and "non-comedogenic" are not regulated by authoritative bodies like the U.S. Food and Drug Administration (FDA) or the European Medicines Agency (EMA). Therefore, the lack of consistent definitions or thresholds for what constitutes comedogenic or non-comedogenic further adds to the uncertainty.
Given the absence of regulatory oversight and standardized criteria, it is wise to approach claims of comedogenicity with some skepticism. What may be comedogenic for one person may not be for another, as individual skin types and responses can vary significantly. . . .
Relying on personal experiences, recommendations from trusted sources, and seeking guidance from dermatologists or skincare experts can help in finding products that suit your specific needs and skin type. It is also essential to evaluate each ingredient as well as the overall formula when assessing potential comedogenic effects.
Sometimes an ingredient that may be personally considered comedogenic can still function well within the synergy of the entire formula. This refers to how the ingredients work together to create a product that may not cause adverse reactions:
For instance, some might regard certain organic oils and waxes as comedogenic. Shea butter, for instance, is a hydrating 'yes' to many but a no-go for some; however, in a gentle formula with proper emulsifying counterpart ingredients and natural solvent-functioning ingredients, shea butter could still bode well and not make the overall formula "comedogenic."
Conversely, a seemingly impressive ingredient panel can still trigger a negative response in some individuals.
We all have unique needs and tolerance levels, so finding the right products may involve some trial and error. Therefore, it is advisable to find formulas backed with friendly return/exchange policies and, whenever possible, consider samples to test on your skin before committing to full sizes.
Taking these precautions can help minimize the risk of reactions and allow you to make more informed decisions when selecting makeup products for your sensitive skin!
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