The Heal Yes! Natural Vegan Mascara is the ultimate in eyelash enhancement without chemicals! Rife with organic ingredients that deliver impeccable volume and length while providing nourishment for even the utmost-sensitive eyes!
Say good-bye to clumps and flakes as this mascara effortlessly glides on (and also removes gently). Relish in the nature-given aroma from vanilla itself (no fake fragrances or 'perfumes' here!).
Approx. 0.25 oz / 7.5 g | Note: Packaging may be black or silver.
🌿 See the minimalistic, FULLY DISCLOSED clean ingredient list below 🌿
Listed in descending order, fully disclosed:
Water (Aqua)
Water serves as the base for the mascara, providing a liquid consistency to help blend and distribute the other ingredients smoothly onto the lashes.
Corn Starch (Zea Mays)
Corn starch contributes to the texture of the mascara, helping to thicken the formula for better application.
Organic Chamomilla Recutita (Matricaria) Flower Extract
Chamomile flower extract may provide soothing and calming properties, suitable for sensitive skin around the eyes.
Organic Coffea Arabica (Coffee) Seed Oil
Coffee seed oil may offer conditioning benefits to the lashes, helping to keep them healthy and nourished.
Organic Lecithin
Lecithin acts as an emollient, helping to moisturize and condition the lashes.
Ethically Sourced Mica
Mica may provide a shimmering effect to the mascara, adding a subtle glow to the lashes. (Heal Yes! mica is always obtained ethically, which is crucial within makeup formulations!)
Organic Copernicia Cerifera (Carnauba) Wax
Carnauba wax, derived from the leaves of the carnauba palm, adds volume and thickness to the mascara, creating a desirable texture and helping to hold the shape of the lashes.
Organic Oryza Sativa (Rice) Powder
Rice powder may contribute to the mattifying effect of the mascara, helping to absorb excess oil and prevent smudging.
Organic Helianthus Annuus (Sunflower) Seed Oil
Sunflower seed oil provides additional moisture to the lashes, keeping them hydrated and conditioned.
Tocopherol (Vitamin E)
Vitamin E is an antioxidant that may help nourish and protect lashes and uphold formula integrity.
Organic Vitis Vinifera (Grape) Seed Oil
Grape seed oil may offer moisturizing and conditioning benefits to the lashes, helping to keep them soft and supple.
Organic Vanilla Planifolia Fruit Extract
Vanilla fruit extract may provide a pleasant fragrance to the mascara, enhancing the overall sensorial experience. (Organic vanilla motivates the naming of this formula because it's a nature-given aroma you'll notice and absolutely love!)
Organic Origanum Vulgare (Oregano) Leaf Extract
Oregano leaf extract may offer antioxidant and antibacterial properties, helping to keep the mascara fresh and free from microbial contamination.
Organic Thymus Vulgaris (Thyme) Extract
Thyme extract acts as a powerful antimicrobial.
Organic Cinnamomum Zeylanicum (Cinnamon) Bark Extract
Cinnamon bark helps with antimicrobial activity.
Organic Rosmarinus Officinalis (Rosemary) Flower Extract
Rosemary flower extract offers antioxidant properties.
Organic Hydrastis Canadensis (Goldenseal) Extract
Goldenseal extract brings antimicrobial properties, helping to keep the mascara free from bacteria and fungi.
Organic Citrus Limon (Lemon) Peel Extract
Lemon peel extract is rich in anti-oxidants..
Titanium Dioxide (NON-Nanoparticle)
Titanium dioxide is a mineral pigment that may provide opacity and coverage to the mascara, enhancing its overall appearance.
And, lastly, for color,
Iron Oxides
Iron oxides are mineral pigments that provide color to the mascara, helping to create a bold-black shade.
Heal Yes! does NOT test on animals - not our raw ingredients or finished formulas.
We're proud to be certified by PETA and Leaping Bunny:
Leaping Bunny leads the cruelty-free makeup standard and holds certified companies accountable.
PETA, People for the Ethical Treatment of Animals, has certified Heal Yes! as cruelty-free as part of their commitment to preventing animal cruelty and testing.
NOTE: While cruelty-free products are not tested on animals, they may still contain animal-derived ingredients. It's always important to vet ingredients carefully to ensure they align with your values and quality standards. For instance, while a product might be vegan, this does not inherently guarantee its quality or ethical sourcing, either. Additionally, some brands may use trendy ingredients like tallow or emu oil, which are often associated with unethical obtainment practices. Therefore, it's essential to thoroughly research and consider both the cruelty-free and vegan status of products, as well as the ethical implications of their ingredient sources.
Why Ensure Cruelty-Free
Opting for cruelty-free makeup offers benefits that appeal to consumers who prioritize ethical and sustainable choices. Consider these benefits of choosing cruelty-free makeup:
Animal Welfare Advocacy: Choosing cruelty-free makeup sends a message to the cosmetics industry that there is a demand for products that are not tested on animals. This encourages more brands to adopt cruelty-free practices and promotes a shift toward animal-friendly alternatives.
Personal Values Alignment: For individuals who value animal rights and welfare, using cruelty-free makeup allows them to align their personal values with their purchasing choices. It provides peace of mind that their beauty routine is in line with their ethical beliefs.
Product Safety and Quality: The development of cruelty-free makeup often involves the use of alternative testing methods such as in vitro testing, computer modeling, or relying on existing safety data. These methods can provide accurate assessments of product safety and quality without the need for animal testing. Caveat: while supporting small and often at-home brands can be an amazing choice, do ensure they have rigorous testing methods in place, which can be atypical for super small at-home brands without professional lab and testing experience to implement.
Innovation and Scientific and Societal Advancements: The wonderful shift toward cruelty-free cosmetics encourages the development and adoption of innovative, animal-free testing methods. This stimulates scientific advancements in non-animal testing techniques, benefiting both the cosmetics industry and other areas of scientific research.
Environmental Considerations: Many cruelty-free brands also prioritize sustainability and environmental responsibility. Not all, but many. They often employ eco-friendly packaging, use sustainable, natural, and, ideally, organic ingredients, and promote environmentally conscious practices, reducing their impact on the planet.
Consumer Awareness and Transparency: The rise of cruelty-free makeup has led to increased awareness among consumers about animal testing and ethical choices. This encourages brands to be more transparent about their practices and ingredients, providing consumers with the information they need to make informed choices.
Overall, the benefits of cruelty-free makeup extend beyond personal use, encompassing animal welfare, ethical values, innovation, and environmental consciousness. By choosing cruelty-free options, consumers contribute to a more compassionate and sustainable beauty industry that we need to continue to challenge and encourage to be at its best.
The use of the terms "comedogenic" and "non-comedogenic" (as well as "natural" and "hypoallergenic") in the beauty industry is primarily based on manufacturers' claims, creating a landscape where different companies employ various approaches to determine the comedogenicity of their products:
Some manufacturers conduct their own assessments, utilizing methodologies that may include ingredient analysis, historical data, expert opinions, or existing research to support their claims.
Smaller boutique and home-made brands might use the terms and have no testing back-up at all.
It's imperative to note that the absence of standardized guidelines means that the terms "comedogenic" and "non-comedogenic" are not regulated by authoritative bodies like the U.S. Food and Drug Administration (FDA) or the European Medicines Agency (EMA). Therefore, the lack of consistent definitions or thresholds for what constitutes comedogenic or non-comedogenic further adds to the uncertainty.
Given the absence of regulatory oversight and standardized criteria, it is wise to approach claims of comedogenicity with some skepticism. What may be comedogenic for one person may not be for another, as individual skin types and responses can vary significantly. . . .
Relying on personal experiences, recommendations from trusted sources, and seeking guidance from dermatologists or skincare experts can help in finding products that suit your specific needs and skin type. It is also essential to evaluate each ingredient as well as the overall formula when assessing potential comedogenic effects.
Sometimes an ingredient that may be personally considered comedogenic can still function well within the synergy of the entire formula. This refers to how the ingredients work together to create a product that may not cause adverse reactions:
For instance, some might regard certain organic oils and waxes as comedogenic. Shea butter, for instance, is a hydrating 'yes' to many but a no-go for some; however, in a gentle formula with proper emulsifying counterpart ingredients and natural solvent-functioning ingredients, shea butter could still bode well and not make the overall formula "comedogenic."
Conversely, a seemingly impressive ingredient panel can still trigger a negative response in some individuals.
We all have unique needs and tolerance levels, so finding the right products may involve some trial and error. Therefore, it is advisable to find formulas backed with friendly return/exchange policies and, whenever possible, consider samples to test on your skin before committing to full sizes.
Taking these precautions can help minimize the risk of reactions and allow you to make more informed decisions when selecting makeup products for your sensitive skin!