The personal

Did you know the EU banned or restricted over 1,300 ingredients from use in cosmetic products? Here, in the US, only 11 have been prohibited or restricted. Why hasn't the US considerd the 1,300 ingredients the UK bans or restricts? YIKES! When it comes to ingredients, I want the best; I expect it. Probably you do, too.

Years back, I was reacting to EVERYTHING. When I was pregnant, I couldn't tolerate any natural makeup brand and could eat only a handful of foods without reacting. . . .

In a nutshell, my health woes stemmed from a suppressed immune system post-pregnancy whilst being exposed to toxic black mold. Recently, I was featured in Prevention Magazine discussing my experience.

Over time, I healed from the inside-out and want to share the formulas and products that helped me do so.† However, everyone's journey is unique, so the best I can do is provide the potential, hopeful tools to benefit you, too, but your healthiest self is personal to you. . . .

Start with a few of our samples and top-selling full-size formulas, feeling confident with our friendly return/exchange policy and your journey—and it is a journey—to the best you!

Please note that items in carts are not reserved and may sell out. Our average re-stock time on full-sized products is 1-3 weeks. Reach out via email (text support is returning soon!) or the contact form and let us know how we can help! Thank you for choosing Heal Yes!

†These statements have not been evaluated by The Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

The official

At Heal Yes! we believe in the power of purity and the art of omission. Our mission is to provide you with makeup and beauty products–as well a whole-health approaches–that not only enhance your appearance but also prioritize your well-being from the inside out.

What sets us apart from other brands is our relentless commitment to omitting ingredients that can be potentially irritating or harmful. We understand that many makeup products, including those labeled as "mineral makeup," often contain ingredients that can cause discomfort and reactions. That's why we have become the leader in creating formulas without commonly used minerals, such as titanium dioxide and mica (we offer titanium dioxide-free, but when we do use it for coverage, it's non-nanoparticle. Additionally, we offer mica-free here, albeit when we do use it in a few products for shimmer and softness, it's ethically sourced!).

But our dedication to your well-being goes even further:

In our pursuit of creating cosmetics that are truly safe and beneficial, we have eliminated other ingredients from our products. You won't find any nanoparticles, carmine, talc, bismuth, or harmful chemicals in our formulations. We go above and beyond to ensure that our makeup is free from potential allergens and irritants. With Heal Yes!  you can confidently enjoy makeup without worrying about the negative effects that certain ingredients may have on your skin and overall health.

At Heal Yes! we embrace an inside-out approach to beauty. We believe that true radiance starts from within, which is why we offer supplements and lab tests that complement our cosmetic range. When your body is at its best in terms of optimization, your skin is all the more likely to look its best, too.

When it comes to standards, we're proud to be cruelty-free, with vegan options, and organic when agricultural ingredients are used. Animal welfare is a core value for us, which is why all our products and their individual ingredients are certified cruelty-free by reputable organizations such as PETA as well as Leaping Bunny:

These certifications symbolize our firm commitment to cruelty-free beauty. It means that every single product we offer is a testament to our unwavering dedication to ethical and responsible beauty practices. We're especially proud of our Leaping Bunny certification, which requires that not only our company, but each and every bare ingredient supplier, diligently ascertains their cruelty-free status. Moreover, it includes the provision for random audits to hold companies accountable for maintaining these high standards. When you choose us, you're not just choosing utmost-clean, pure beauty; you're choosing a brand that stands for compassion, sustainability, and a brighter, cruelty-free future.

Related about cruelty-free beauty:

Benefits of Cruelty-Free  |  Best in Vegan Makeup  |  Vegan vs. Vegetarian  |  When IS Synthetic Better? Choose Synthetic Makeup Brushes  |  Key Aspects of Cruelty-Free  |  What Is Carmine?  |  Musk  |  Ethical Issues with Mica

At Heal Yes! we understand that everyone's needs and preferences are unique; that's why we offer a diverse range of products to cater to your specific ingredient omissions. Whether you require makeup without titanium dioxide, mica, or both, or if you prefer options without corn ingredients, SPF, or [you name it!] we have you covered. We shun ingredients like bismuth oxychloride, propylene glycol, chromium greens, nanoparticles, parabens, petroleum-based ingredients, and a multitude of potentially harmful substances commonly found in makeup—even mineral and organic makeup—lines.

Additionally, we disclose every last ingredient on each respective product page.

You deserve the best pure, natural makeup suitable for all skin types, even the most sensitive: we know we have a formula (or a dozen!) for you. Join us on this journey towards self-care and self-expression, where you can trust that Heal Yes! products are carefully crafted to be ingredient smart, empowering you to look and feel your best.